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Brand positioning

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FocusVision VideoStreaming and VideoStreaming Plus

Beacon uses leverage analysis, also known as key-driver analysis, to show the impact of how strengthening the association of a brand with key drivers can improve preference and consideration. Although it can take many forms, leverage analysis uses the concept of derived importance to draw inferences on the impact of brand attributes, media, customer loyalty means, and so on.

Quadrant Analysis

Quadrant analysis – a critical tool which leads to corrective action measures in many brand and customer loyalty studies – separates performance attributes into those which merit attention, can be downplayed or upgraded, or can be safely ignored.

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