What does your company need to know?

Brand positioning

Communications architecture

Voice of the customer

Pricing strategy

Market segmentation

Marketing effectiveness

Product concept testing and evaluation

Employee Engagement

Industry-specific research

Tools used for market research
Overview

In-person focus groups
Qualitative Research

Virtual or online focus groups
Qualitative Research

Mini focus groups
Qualitative Research

Asynchronous focus groups
Qualitative Research

In-depth interviews (IDIs)
Qualitative Research

Webstreaming
Qualitative Research

Share of Voice
Quantitative Research

Leverage Analysis
Quantitative Research

Data Mining
Quantitative Research

Conjoint Analysis
Quantitative Research

Correspondence Analysis
Quantitative Research

Pricing Research
Quantitative Research

Segmentation
Quantitative Research

CHAID Analysis
Quantitative Research

Survey and Data Tabulation
Quantitative Research

About Beacon Technology Partners

Our Team

Trusted Partners

Client Testimonials

Webstreaming

FocusVision VideoStreaming and VideoStreaming Plus

Beacon uses leverage analysis, also known as key-driver analysis, to show the impact of how strengthening the association of a brand with key drivers can improve preference and consideration. Although it can take many forms, leverage analysis uses the concept of derived importance to draw inferences on the impact of brand attributes, media, customer loyalty means, and so on.

Quadrant Analysis

Quadrant analysis – a critical tool which leads to corrective action measures in many brand and customer loyalty studies – separates performance attributes into those which merit attention, can be downplayed or upgraded, or can be safely ignored.


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"Beacon understands technology market engineers and their needs" - Managing Partner, Market Consulting
"My secret weapon in marketing, development and positioning." - Head of Marketing, Web Services Industry
"We will use Beacon again." - CEO, Publishing
"Beacon understands the challenges of the semiconductor industry." - Marketing Director, Semiconductor Industry
"Professional, easy to work with, and very consultative." - VP Sales, Technology Publishing
"Delivers credible analysis informed by industry expertise." - VP Marketing, Semiconductor Industry
"Every project has been completed on-time and at, or below, budget!" - Marketing Director, Semiconductor Industry