Beacon Technology Partners Primary Market Research Firm

How does Beacon carry out its market research

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At Beacon Technology Partners, we offer full-service primary market research to business-to-business (B2B) companies, with special focus on technology firms. We provide our clients with a full range of primary market research tools and choose the specific research tool according to the questions that you want answered.

Examples of the tools that Beacon uses in its research studies include:

Qualitative research - focus groups in the form of both in-person and online sessions, small group studies or in-depth interviews.

Quantitative analysis - including both survey-based or structured/unstructured data mining.

• Qualitative research
  • In-person focus groups
  • Virtual or online focus groups
  • Mini focus groups
  • Asynchronous focus groups or "bulletin board" sessions
  • In-depth interviews (IDIs)
  • Webstreaming
• Quantitative Research
  • Share of voice
  • Leverage analysis
  • Data mining
  • Conjoint analysis
  • Correspondence analysis (perceptual mapping)
  • Pricing research
  • Segmentation
  • CHAID analysis
  • Survey programming and data tabulation – in-house at Beacon