What does your company need to know?

Brand positioning

Communications architecture

Voice of the customer

Pricing strategy

Market segmentation

Marketing effectiveness

Product concept testing and evaluation

Employee Engagement

Industry-specific research

About Beacon Technology Partners

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How does Beacon carry out its market research

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Whatever the problem, we'll help you choose

At Beacon Technology Partners, we offer full-service primary market research to business-to-business (B2B) companies, with special focus on technology firms. We provide our clients with a full range of primary market research tools and choose the specific research tool according to the questions that you want answered.

Examples of the tools that Beacon uses in its research studies include:

Qualitative research - focus groups in the form of both in-person and online sessions, small group studies or in-depth interviews.

Quantitative analysis - including both survey-based or structured/unstructured data mining.

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