Beacon Technology Partners Primary Market Research Firm

Virtual focus groups

Sub Title Needed

• Other Qualitative Techniques
  • In-person focus groups
  • Virtual or online focus groups
  • Mini focus groups
  • In-depth interviews (IDIs)
  • Asynchronous focus group
  • Webstreaming

Beacon uses FocusVision's InterVu™ technology to conduct virtual on-line focus groups with business executives, engineers and IT professionals throughout the world. There are usually 8 to 10 people in each of these online focus groups.

This technology enables Beacon to offer its clients the strengths of focus groups and in-depth interviews with groups that otherwise could not be brought together because of geography or other physical limitations.