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Virtual focus groups

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Beacon uses FocusVision's InterVu™ technology to conduct virtual on-line focus groups with business executives, engineers and IT professionals throughout the world. There are usually 8 to 10 people in each of these online focus groups.

This technology enables Beacon to offer its clients the strengths of focus groups and in-depth interviews with groups that otherwise could not be brought together because of geography or other physical limitations.

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