What does your company need to know?

Brand positioning

Communications architecture

Voice of the customer

Pricing strategy

Market segmentation

Marketing effectiveness

Product concept testing and evaluation

Employee Engagement

Industry-specific research

About Beacon Technology Partners

Our Team

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Industry-specific

When you're looking for expertise within a specific sector

Beacon has conducted industry-specific research studies on many topics. Our original field research in the USA and internationally has helped many of the largest technology firms to make strategic decisions.

A few examples of our recent subjects follow:

Technology

  • Consumer electronics
  • Data storage hardware and software
  • Design and service outsourcing
  • Digital and physical records management
  • Disaster recovery and business continuity
  • Electronic component distribution
  • Electronic design automation (EDA) software
  • Enterprise software
    • Database management
    • Governance, risk, compliance
    • IT security
    • IT service management
    • Mainframe
    • Project and portfolio management
  • Federal government IT buying
  • Managed IT services
  • Semiconductor
    • Analog ICs
    • Communications ICs
    • Microprocessors and microcontrollers
    • Non-volatile memory
    • Programmable logic
    • Silicon-level intellectual property
  • Sensors
  • Software as a service (SaaS) adoption
  • Test and measurement equipment

Marketing communications and activities

  • Advertising, including print, online and email communications
  • Events and conferences, virtual and in-person
  • Media usage, including traditional and social media
  • Web site design

Other B2B and B2C products and services

  • Contract manufacturing
  • Energy efficiency and alternative energy adoption
  • Financial services
  • Healthcare and medical equipment
  • Lean supply chain management
  • Publishing – academic and technical

 

 

Take a look at our How We Help studies for examples of projects that we've carried out for clients in the technology, technology publishing and other B2B and B2C industries.

Or Call us at 978-425-6222.

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