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Brand positioning

Communications architecture

Voice of the customer

Pricing strategy

Market segmentation

Marketing effectiveness

Product concept testing and evaluation

Employee Engagement

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FocusVision VideoStreaming and VideoStreaming Plus

This live video streaming of qualitative research is viewable from an internet connection and includes a one-year online archive and video marking software.

Beacon uses FocusVision's webstreaming platform to allow diverse client groups to remotely monitor focus group proceedings - either in real time or via archived sessions. This has been particular useful for product groups that are based in different areas of the world, thus reducing travel costs for team members. It has also been useful when conducting focus groups in non-English speaking regions of the world, where webstreaming is combined with simultaneous translation to provide English speakers in the USA with a real-time understanding of what participants are saying.

Click on the link if you'd like to view a sample of VideoStreaming.

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