Beacon Technology Partners Primary Market Research Firm

Mini focus groups (including dyads and triads)

Sub Title Needed

• Other Qualitative Techniques
  • In-person focus groups
  • Virtual or online focus groups
  • Mini focus groups
  • In-depth interviews (IDIs)
  • Asynchronous focus group
  • Webstreaming

Many projects require gathering of opinions from smaller groups of business professionals. Some of the reasons for using "mini" focus groups, including dyads and triads, are:

1. The need to converse with groups that are more difficult to reach
2. The topics or subject matter require more explanation
3. Experimental design requires the need to vary stimuli across multiple groups or individuals

In these cases, Beacon recommends mini groups (groups with between 2 to 5 individuals per session).

Beacon has successfully employed mini groups for projects as varied as software architecture, web site evaluation, product development, evaluation of marketing and sales collateral for chief or C-level executives, and other topics.