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Brand positioning

Communications architecture

Voice of the customer

Pricing strategy

Market segmentation

Marketing effectiveness

Product concept testing and evaluation

Employee Engagement

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Asynchronous focus groups, also known as "bulletin board" sessions


Beacon Technology Partners also utilizes online bulletin boards by partnering with Itracks.

Bulletin boards are useful in instances where respondents are spread out geographically, or where time constraints make it difficult for those who wish to participate in real time, or where the needs of the client or the project require more detailed, considered answers.

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