What does your company need to know?
Our experts will create a targeted study for you.
Our Experts will create a targeted study for you.
At Beacon Technology Partners, we provide rock-solid insights to help companies make sound business decisions.
Every research project is different. The list on the right will give you a general idea of the types of studies that we carry out for our clients.
Under each heading, we provide examples of primary research studies previously commissioned by our clients. They span a wide variety of business issues.
Click on the type of research study to view the examples.
- Types of Studies
Brand positioning
How does the marketplace see you when they think of your company and its products or services?- What is your brand position in your target markets, compared to those held by your competitors?
- Has your market position changed since last year?
- How does your brand identity need to change?
- What are your competitor's weak points and how can you use them to gain advantage?
Communications architecture
When you talk to your customers, what are they actually hearing?- Do you need a new tagline or logo?
- Which alternative messaging strategy should you employ?
- What attention-getting product benefits should you feature in your marketing communications materials?
- When you speak to your customers, what words should you use to communicate with them most effectively?
Voice of the customer
Why do your customers do business with you?- What's the main reason customers buy from you?
- What's the main reason you lose customers?
- What are the most important products, services or features that you need to focus on fixing?
- How much is a satisfied customer worth to you?
Pricing strategy
How much should you charge for your products or services?- How much are each of your product features – or combinations of features – worth to your customers?
- What range of prices is your market willing to consider for your product?
- How price-sensitive are your various customer segments?
- Is it more profitable for you to enter a market with your own branded product, via an ingredient brand or as an OEM for another brand?
Market segmentation
How do you tailor your product or service offerings to be most attractive to the markets you serve?- What are the various maturity or adoption levels for your class of products or services?
- How can you tailor your services and messaging to appeal to various groups?
- How does your position change across buyer segments?
- How do different groups of individuals interact with your web site?
Marketing effectiveness
How can you reach your marketplace most effectively?- What are the most effective ways to reach your customers and prospects?
- Are live in-person events of value to your customers?
- How should you design your email campaigns to target your audience most effectively?
- What content do website visitors look for when they come to your site?
- What's the relationship between your marketing spend and your ability to build on your presence in the marketplace?
- Which media would be the most effective for delivering your new messaging and positioning strategy?
- How successful have your PR efforts been with industry analysts and journalists?
Product concept testing and evaluation
How successful will your new product or service be?- What will be the market's acceptance of your new product?
- Which of your product concepts have the greatest growth potential?
- What's the most effective way to bring our new product to market?
Employee Engagement
How happy are your employees?- Are your employees happier and working together better?
- Have your employee-centered efforts had a positive effect on employee satisfaction?
- How do your employees think your company’s advertising and PR could be improved?
Industry-specific research
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